This is our motto. And we live by it.


That’s why we stay 1 step ahead of the competition, bringing you the hottest trends & the sassiest styles.

All our items are Designed in house by 4 girls who work their asses off day & night to bring you the good stuff.

Because to us, there is no better feeling than seeing you girls rock our gear.


It all started in 2016 when I was fed up of boring basic clothing & wanted to stand out from the crowd. So, I grabbed myself a little table top sewing machine and began making the very first GOGUY GARMS!

You baes soon picked up on this and GOGUY WAS BORN.

Sophie is the founder of goguy, she basically does everything in the business apart from sewing (she tried, she wasn’t very good) Sophie designs all of the clothing bringing you guys the best streetwear/event clothing around, manages wholesale orders and keeps us all in line 😉


JOB; designing the coolest collections.

WORK FOOD; chocolate ready break

GOGUY ITEM; chain reaction pleated skirt (SS20)


Danni is sophie’s right hand women! She keeps Sophie under control with her crazy ideas and brings her back down to planet earth! Danni mainly focus’s on social media / marketing the brand and is now a fully trained seamstress


JOB; finding new amazing influences to showcase the brand.

WORK FOOD; cheese spread sandwich

GOGUY ITEM; oversized barbed wire hoody

Cat is Goguy’s head seamstress. She is in charge of all pattern making and sewing bringing Sophies crazy ideas to life. She also designs and creates all of our seasonal look books.


JOB; asking what everyone is having for lunch! HAHA

WORK FOOD; coffee & classics (fox’s biscuits)

GOGUY ITEM; cat badge bralet

Emily is the newest member of the team joining in January 2020! She is the bomb at creating insane fabric designs and keeping our website updated!


JOB; Creating funky fabric designs 

WORK FOOD; Tea & Chocolate

GOGUY ITEM; Graffiti Unitard or Catsuit (SS20)