Goguy stays 1 step ahead of the competition, bringing customers the hottest trends & the sassiest styles. All Goguy items are designed in house by a small all female team of 4 creatives, who work tirelessly to produce the most unique and original apparel. To Goguy, there is no better feeling than seeing customers feel confident in their original and bespoke print designs. Goguy prides itself on providing customers with the head to toe treatment with its bespoke printed garments and 6 collections every year, with custom accessories such as custom painted trainers and bags to match every fit. 

It all started in 2016 when Sophie (founder and designer of Goguy), was in her final year at university studying Events Management. Sophie felt there was a gap in the market for a combination of festival inspired 90s rave gear and streetwear. At the time there was a space in the market for a louder, more unapologetic style of clothing that catered to the confident rave crowd. A new theme of streetwear was needed that had the potential to translate their fierce attitude into garments that could be worn across the world. 

 Whilst working 2 jobs to support her new vision, Sophie picked up her table top sewing machine and began teaching herself basic sewing skills. She started to create a small line of garments thus creating a whole new category of clothing that in years to come, would be recognisable in its own identity as festival, rave and streetwear for a customer base of 16-30. 

 After only 3 years in business, Goguy had its own 3 story HQ, secured 10 stockists around the world and was now being produced at 3 factories to meet the high demand. To keep with its brand identity of originality and detail oriented design; Goguy still creates one off unique garments for its consumers in-house. This involves everything from sewing, embellishing and fabric printing.

 GoGuy is stronger than ever with a multitude of developing ideas and concepts to continuously elevate itself for the future. 

The sky really is the limit.